Singapore Retail Malls Scale Up Consumer Engagement On Social Media
From that of the conventional display banners, electronic mailers and mircro-sites, major retail malls are looking to adopt platforms that, first, facilitate connections between malls and shoppers and,...
View ArticleTake a trip down the memory lane with The Icons of SG Challenge by Noisy Crayons
Park Hotel Group, one of the Asia Pacific’s most established hospitality groups, has commissioned noisycrayons to launch ICONS OF SG – THE CHALLENGE, a nationwide digital-social media campaign to...
View ArticleDigital publishing success requires distribution innovation
This article first appeared on INMA on 17th September 2017 A year ago, we shared SPH Magazines’ ABC formula for facing off digital disruption. We leveraged the strong involvement and engagement of...
View ArticleTwo media companies on opposite ends of the value chain team up to fight...
Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook,...
View ArticleSPH Magazines builds a viable digital ecosystem for the entire value chain
Though initially uncomfortable, alliances between publishers have become common around the world today. They range from localized co-ops such as DELTA in Japan and Gravity in France, to regional and...
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